Transamerica Life Canada

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Your life story is evolving every day as you reach life’s many milestones, take on more responsibility and face life’s everyday challenges. Helping you be prepared for what life has to offer is part of the process and at Transamerica Life Canada we’re here for you. From savings and investing to protection and retirement income, we know you are looking for financial solutions that will evolve with you through every stage of life.

For more than 80 years, we’ve been working with a national network of independent financial advisors to offer a wide variety of individual life insurance and investment products. Together with your advisor, we can help you reach your financial goals with quality, affordable options including: 

• A strong and diverse product line

• Dedicated teams across Canada to support your needs

• Tools like our financial planning wizard to help you understand the products you need and prepare for your meeting with your advisor

​In 2011, Transamerica, in step with our parent company, AEGON, translated our core values of Respect, Quality, Transparency and Trust in active behaviours.  When we are Working Together, Bringing Clarity and Exceeding Expectations, we know that our core values are in action and we are helping Canadians take responsibility for their financial future.

These behaviours are critical to building and nurturing positive relationships with our customers, consumers and colleagues.

Working Together

We earn respect by investing heavily in relationships with customers, colleagues and other partners. Operating as a team makes us stronger, smarter and better. We welcome new perspectives and make good use of each other’s unique contribution.

Bringing Clarity

We earn trust by being transparent about our products and services. We say what we do and do what we say. We use our expertise to develop suitable solutions and clear communications.

Exceeding Expectations

We understand our customers’ expectations and seek innovative ways to exceed them. We constantly challenge ourselves to be accountable for enhancing the quality and value of our products. 

Transamerica Life Canada continues a tradition of service established more than 80 years ago.

In 1904, a young entrepreneur by the name of A.P. Giannini founded the Bank of Italy in San Francisco. He wanted to provide financial services to small businesses and others not served by the established banks. Demand was high and his bank grew quickly. Giannini established Transamerica Corporation in 1928 as a holding company to support interstate branch banking and diversification. Two years later, Transamerica entered the life insurance business with the acquisition of the Occidental Life Insurance Company. TIME magazine would later call Giannini one of the “Builders and Titans” of the 20th century. In 1999, Transamerica was acquired by AEGON and became part of their worldwide network.

Throughout our history, Transamerica has helped millions of Canadians make decisions about important financial and insurance matters. We are leaders in our industry and proud to be the first to foster strong support of independent advisors in Canada.  We are also one of the first Canadian insurance groups to offer products such as term insurance and universal life insurance as well as to provide special incentives such as non-smoker rates.

We continue to build on our rich history of providing consumers with exceptional products at competitive prices that drive strong value.

Bet you didn’t know this…

Transamerica founder, Amadeo Pietro Giannini, son of Italian immigrants, did a lot more than start Transamerica. He also: